All energy suppliers are expected to hit 50% of their smart meter coverage by the end of 2023. However many companies are way off target. E Energy has the highest target coverage with 72% so far in 2023, but only five companies have managed to reach over 60%.1
Understandably some suppliers missed their 2022 targets due to tolerance levels not accounting for them gaining customers through the Supplier of Last Resort process, and as a result, reaching this year’s targets will be even harder.
With little time left to reach the 2025 target of 100% coverage, energy suppliers need to increase their smart meter rollout efforts significantly.
How we can help
We harness the power of behavioural science to create unique customer engagement solutions that are proven to help energy and water customers to better understand their usage and motivate them to make changes – whether that’s to reduce their consumption or accept a smart meter.
Our platform and customer engagement solutions are the perfect channel for energy suppliers to educate and inform customers on the advantages that smart meters can deliver, such as negating the need to submit a meter reading, receiving accurate bills, as well as reduced consumption.
What’s more, FAQs that customers have about smart meters can also be addressed, such as informing customers that installations are free; that their data is protected; or how to request a smart meter.
The power of nudge based messages
One of the most persuasive messages that we can send to an energy customer is a comparison of their average consumption, with that of similar households in their neighbourhood. Providing customers with personalised consumption comparisons against neighbours that have reduced their energy consumption and bill having installed a smart meter can prove very persuasive in encouraging a customer to convert to a smart meter.
How do we do it?
We nudge customers towards accepting a smart meter. Nudging is a behavioural science based theory that first came to the world’s attention in 2008. For the energy sector, where small changes in customer behaviour can lead to significant changes in consumption, nudging customers by using behavioural science based customer engagement strategies have proven very effective and as such, are becoming increasingly popular. Read more about the nudge theory.
Our platform and customer engagement solutions are the perfect channel for energy suppliers to educate and inform customers on the advantages that smart meters can deliver. Find out more about how our behavioural science based customer engagement programmes can support smart meter deployment.
How is your smart meter deployment progressing? Are your customers engaged and do they understand the benefits a smart meter can deliver to help them reduce their consumption and bills? Let us help you. Talk to us today and request a free demo.
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1 https://www.current-news.co.uk/uk-likely-to-miss-2025-smart-meter-installation-target/